Are we looking at a younger 5 series driver? 30 something achievers as the older group (those who emerged as winners and survived as the fittest from competition) ascends to the very executive 7s.
F10 is looking more and more like a mature 3 series, if you know what I mean. So the 3 is now for the RA RA RAs while the 5 is probably targeting the same age group, but to those who have a more collective sense of refinement. Muscular. But in an athletic sort of way. Not body building, if you know what I mean. Oh yea, I sure know what you mean!
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