What happens when advertising agencies don't invest in social media?

We were all okay, until...

Everyone is talking about how brands should be getting online. No one thought about what advertising agencies would evolve to become? When clients get first hand information and feedback from consumers, why do they need to pay for strat planning fee for Agencies anymore? Agencies will become creative executors. We will lose our edge when we lose sight of insights. Then we will not be on the same page with our clients NOR the consumers. Think about it. We'll be left out :(